A short POV that started as a thought and ended up worth writing down.I wrote a version of this last week as a quick note to myself, the kind of thing you scribble down before it slips. A few conversations later, and some time down a research rabbit hole, it turned into one of those thoughts that takes up more mental space than it should. The note was about Best Sellers pages.Almost every ecommerce store has one. It usually sits in prime nav real estate, first or second slot, right next to “New In.” And almost all of them feel the same when you click in: a 100+ product grid of all sorts of bits and pieces, sorted by units sold, with no context, no edit, no point of view. The digital equivalent of a sales assistant pointing at the back wall and saying “that lot’s popular, knock yourself out.”The thing is, it gets the clicks. Baymard’s research shows that on stores that offer one, 23% of users use the Best Sellers category as their first move from the homepage. That’s not a dead link. It’s a meaningful chunk of intent landing on a page that, in most cases, isn’t designed to do anything with it. That’s the bit that kept me thinking....