Ideas, thinking and expertise from the Blackpepper team

Analytics Conference Development Digital Marketing Ecommerce Newsletter PPC SEO Social UX/UI

Demystifying Google Search Console

Unlock the secrets of Google Search Console and elevate your ecommerce SEO game. Delve into indexing insights, resolve issues, and explore the world of page indexing...

Roberta Johnston

SEOEcommerce

The Importance of Logical URL Structures

Dive into the world of URLs as we unravel their impact on SEO and share expert insights on crafting URLs that resonate with both humans and algorithms.

Roberta Johnston

EcommerceDigital MarketingSocial

Top Social Media Platforms for Ecommerce Businesses

Step into the dynamic world of social media marketing and transform your ecommerce brand's destiny. Discover the top platforms that elevate engagement, conversions, and brand recognition.

Roberta Johnston

SEOEcommerceDevelopment

Why is a Responsive Website Crucial for Ecommerce?

In the rapidly evolving landscape of ecommerce, having a responsive website has become a cornerstone of success. Here's why...

Roberta Johnston

EcommerceAnalytics

Top 10 Analytics Metrics for Ecommerce Websites

Explore the essential analytics metrics for ecommerce success. From conversion rate to return on ad spend, Blackpepper, the experts in Google Analytics 4, guide you through the metrics that drive growth and optimisation.

Roberta Johnston

EcommerceDigital MarketingPPC

Why PPC Marketing is More Important Than Ever for Ecommerce Websites

In this blog, we'll explore why PPC marketing, with a primary focus on Google Ads and Facebook Ads, has become more important than ever for ecommerce websites.

Roberta Johnston

SEOEcommerce

Boost Your Online Store's Visibility with Ecommerce SEO

In this article, we'll delve into the captivating world of ecommerce SEO and unveil the secret to positioning your online store as a formidable force in the digital realm.

Roberta Johnston

Digital MarketingAnalytics

Embracing Change: Transitioning to Google Analytics 4

In this blog article, we invite you to explore the significance of GA4, understand why Google has made this change, and uncover the remarkable benefits that await those who embrace this powerful platform.

Roberta Johnston

SEOEcommerceAnalytics

Google’s Indexing Process: How To Get Your Website Indexed

Indexing is not only an important aspect of SEO for all e-commerce businesses. Ensure your site appears and ranks on Google with a few easy tips and tricks.

Kate Sheldon