Optimise
Turn More Traffic Into Revenue
Improve conversion rates, reduce friction, and generate more revenue from the traffic you already have.
Optimise your website based on data, not gut feel
We work from evidence. Multiple research methods, triangulated findings, and a clear set of prioritised ideas on how to improve your website.
Research that goes deeper
When we audit a site we carry out extensive research using multiple methods: heuristic reviews, session recordings, heatmaps, analytics, user interviews, onsite polls, usability testing, and customer support data. Together they build a richer picture of what's actually happening.
Evidence, not opinions
Every research method delivers key takeaways that allow us to triangulate our findings. We don't just identify what's happening. We understand why.
Prioritised problem statements
The output isn't a list of best-practice recommendations. It's a clear set of prioritised issues, each backed by evidence from multiple research sources, so you know exactly where to start.
Clear ideas on what to do about it
Every issue we find comes with data-backed recommendations, test ideas, and suggested fixes. You leave with a set of ideas ready to fix, build and test.
Works for new builds too
A CRO audit isn't just for live stores. If you're planning a rebuild, understanding where your current store is losing customers gives you a better brief and avoids rebuilding the same problems or unmet needs into a new site.
Research is just the start
From insights to experiments
Once you have a prioritised set of opportunities, the next step is testing them. Our CRO Testing & Validation service takes your problem statements and turns them into structured experiments — so every change is validated before it becomes permanent.
Shopify design
Our Shopify design team can translate CRO insights directly into a better store experience, built on the platform you already run.
Custom Ecommerce Design
For stores with more complex requirements, our custom ecommerce team can use CRO insights as the brief for a build that solves the problems your current platform can't.
Common questions about CRO Insights & Opportunities
An insights report with a clear set of prioritised issues, supporting evidence from multiple research sources, and recommendations for each. We walk you through it and you leave knowing exactly what to focus on and with a clear set of ideas to act on.
The report is designed to present our findings and hypothesis around optimising the site based on them. You don't need to continue working with us to get value from it. If you do want support implementing and testing changes, we can help with our CRO Testing & Validation service.
Yes. GA4 and/or Shopify Analytics as a minimum. If you have heatmapping tools already installed we can get started immediately. If not we'll help you set something up, though it adds a couple of weeks to the timeline.
Typically three to five weeks depending on your analytics setup and the scope of research. We'll give you a clear timeline at the start of the engagement.
100%. Understanding customer behaviour on your current site gives you a better brief for the new build and avoids carrying the same problems into it.
It depends on the scope of research and the size of your store. Get in touch and we'll put together a proposal based on what makes sense for your business.