Driving Growth: How Our New Upsells Are Delivering Real Results

Increase AOV, Customer Satisfaction & Revenue

Are you getting the most out of every add to cart?

As a product team, we're constantly looking for ways to improve our platform to help our retailers grow. So, when we found that customers were complaining about shipping costs and being just under the free shipping threshold, we saw a massive opportunity to evolve one of our most powerful modules.

We knew we could build a tool that not only helped retailers achieve a higher Average Order Value (AOV) but also turned a point of friction into an opportunity for both the customer and the retailer.

The result is Cody's upgraded Upsells module.

What is an Upsell?

An upsell is more than just a "you might also like" suggestion; it’s a strategic way to prompt a user to add additional items to their purchase. But the goal here isn't just to make more money.

Based on our research, customers often complain about shipping costs and being just under the free shipping threshold. This is a point of friction that you can solve for them, and it's a massive opportunity for both the customer and the retailer. We saw a chance to help retailers achieve a higher AOV while solving a customer pain point at the same time.

Ultimately, the core benefit is a win-win: your customer gets what they want (e.g., free shipping), and you get a higher-value order.

Read more: How we transformed Torpedo7's entire ecommerce model

Cody's Upsells: The Power of Flexibility & Automation

We believe that a great product should give you the best of both worlds, and that's exactly what we've built into Cody's Upsells module.

You get the ultimate control to create a custom upsell for a specific promotion or product, as well as a "set and forget" option for a range of automated upsells.

It’s about giving you the power to fine-tune your upsell strategy, without adding a bunch of extra work.

Custom Upsells - Take Back Control

Our Custom Upsells are for retailers who want ultimate control over their promotions.

These upsells are defined by their ability to have both configurable qualifying and upsell criteria. This gives you the power to target specific upsells for a range of cases, such as the ability to upsell a specific product or a category of products when a user either adds something to their bag or targets a specific promotion setup, or more!

With a Custom Upsell, you have a range of criteria to choose from, that can be customised to your product data. Examples of criteria to select from:

• Category
• Lifecycle
• Style
• Colour
• Qualifying Promotion
• Price

This lets you take back control of your upsell strategy, allowing you to fine-tune a campaign based on your specific needs, promotions, and product data.

Predefined Upsells - The "Set and Forget" Option

We understand that not every retailer has the time or resources to constantly create custom upsells. That's why we've designed our predefined upsells with a set of existing logic that allows you to simply "set and forget" them.

You can enable them once and let our rules apply a range of automated upsells in the background.

There are two versions of our predefined upsells:

Free Shipping Upsell

As our research showed, customers often complained about shipping costs, and being just under the shipping threshold. We wanted to help our retailers achieve higher AOV by offering upsell options.

This upsell uses the standard freight policy and looks at a user's cart total. If the total is below your site's delivery threshold for free shipping, it will upsell a range of products to encourage a user to add more items to their cart in order to qualify for free shipping.

In the module, you'd be able to control what you'd want to promote or demote in the upsell, and we'll take care of the criteria in the background that drives the upsells.

YMAL (You Might Also Like) Upsell

The "You Might Also Like" upsell leverages our existing vector similarity logic to upsell clients similar items in their cart.

This feature will use the same logic that drives other YMAL behaviour on the site, using a combination of vector similarity and any custom logic you like to show similar items, giving your customers a seamless, personalised experience.

The Proof is in the Numbers

We believe that a great product is one that proves its worth with real data.

Since deploying these new upsells on a range of sites, we have found that on average, the results are incredibly compelling:

• 0.26% of total orders placed now include items added via an upsell.
• Purchases made via an upsell have a 25% increase in AOV.

We're happy with these results, and they are a clear testament to the effectiveness of the module. They show that even a small percentage increase in orders can lead to a significant boost in your Average Order Value, and ultimately, your revenue.

Read more: How we bolstered Kings Plants Barn's revenue by 2000%+

Ready for Peak Trading?

We've seen that Cody's updated Upsells module is a powerful tool for any retailer looking to increase their AOV and boost revenue.

The numbers don't lie. Even a small increase in orders that include an upsell can lead to a significant boost in your Average Order Value.

With peak trading periods just around the corner, now is the perfect time to implement this feature and make sure your store is ready to make the most of every purchase.

Want to see how Cody's Upsells module can boost your revenue? Talk to our team today about getting started.