Ideas, thinking and expertise from the Blackpepper team

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Why Brand Awareness is the Ultimate Growth Lever for Ecommerce

With customer acquisition costs surging, relying solely on paid ads is draining your profit margins. Discover why brand awareness is the ultimate growth lever for your ecommerce store, the four stages of customer recall, and the exact playbook you need to

Luzelle Botha

SEODigital MarketingPPC

Should You Be Advertising on Pinterest?

Pinterest isn’t just another social channel. It’s a visual search engine shaping buying decisions before customers ever reach Google. Here’s how it fits into your SEO, paid media and Search Everywhere strategy - and when it actually makes sense to invest.

Luzelle Botha

Digital MarketingAnalytics

Unassigned Traffic in GA4: What It Means & How to Fix It

High levels of unassigned traffic make it impossible to know which campaigns are actually driving revenue. We go beyond the surface to explore the four most common technical culprits, including tag sequencing and consent mode gaps. Learn how to audit your

Luzelle Botha

EcommerceDevelopment

How Commerce Protocols Will Change the Way Your Customers Shop

With the rise of UCP and ACP, the "final mile" of the customer journey is moving from the storefront to the agent. Here’s what retailers need to know about the new standards for the AI-driven checkout.

Roberta Johnston

SEODigital Marketing

How Long Does SEO Take to Work?

SEO is not checklist; it's brand building, technical optimisation, copywriting and more. Your growth depends on how strong your brand already is - and your commitment across these five strategic pillars.

Roberta Johnston

SEODigital MarketingSocial

Why SEO is Key to Cross-Platform Visibility

Users stay in-app to search, shop & scroll. We break down the failure of repurposed content & the methodology that guarantees visibility across all ecosystems.

Roberta Johnston

Digital MarketingPPCSocial

Has SnapChat Made a Comeback?

Snapchat is back, focused on authenticity and AR commerce. We break down the comeback and the three ad formats essential for reaching the next generation of buyer.

Roberta Johnston

SEOEcommerce

How AI is Influencing Your Brand's Reputation

If your brand isn't being cited by AI, you're invisible to the future of purchasing. Read about the new risks and our blueprint for building instant brand authority.

Roberta Johnston

SEOEcommerceDigital MarketingPPCUX/UI

Performance Killers, PT. 3: The Hidden Site & UX Failures That Waste Marketing Spend

You're paying for the traffic you're losing. Read about the hidden friction points - like cart memory loss and poor product pages - that turn high-intent shoppers into abandoned carts.

Roberta Johnston