Ideas, thinking and expertise from the Blackpepper team

Analytics Conference Development Digital Marketing Ecommerce Newsletter PPC SEO Social UX/UI

Should Ecommerce Websites Have a Sitemap?

Without a sitemap, your site could be missing out on valuable organic traffic. We dive into why sitemaps are essential for online stores, how they impact your SEO, and what happens when you don't have a sitemap in place.

Roberta Johnston

SEODigital MarketingPPCSocial

What is Omnichannel Marketing?

The customer journey is no longer linear - and omnichannel marketing is the key to creating a cohesive shopping experience. Learn more about omnichannel marketing from our experts.

Roberta Johnston

NewsletterConference

Online Retailer Sydney 2024: Key Insights

At the Online Retailer Sydney 2024 conference, Blackpepper’s Alain & Jaz gained critical insights into the latest trends driving the future of ecommerce. Find out what they learned...

Jasmine Myles

NewsletterConference

Retail Innovation Conference & Expo: Key Insights

This year's RICE was jam-packed with crucial insights on AI, personalisation, community and CX. Discover what our Client Service Manager Stacie learned from the conference...

Stacie Croghan

EcommerceNewsletterDevelopment

How We Transformed Torpedo7’s Ecommerce Experience in 8 Weeks

We recently partnered with Torpedo7 to deliver a complete overhaul of their ERP, POS, and ecommerce platforms - all in just 8 weeks. Read more to find out how our innovative approach made this transformation a success.

Jasmine Myles

DevelopmentUX/UI

What is Website Wire Framing?

Wireframing is an often-overlooked but critical step in the web design process. In this blog, we explore what wireframing is, how it works, and why skipping it can hurt your business.

Roberta Johnston

SEO

Google’s Latest Algorithm Update: What You Need to Know

Google’s August 2024 Core Update has left many websites experiencing shifts in rankings and traffic. Whether your site is seeing a boost or a decline, understanding what this update is all about can help you stay ahead.

Roberta Johnston

SEO

What are Google's Algorithm Updates?

Google’s algorithm updates can make SEO feel like a moving target for website owners and can dramatically affect your site’s visibility. In this blog, we deep dive into algorithm updates to help you stay ahead.

Roberta Johnston

EcommerceDigital Marketing

Email Database Segmentation: What is It and Why Does It Matter?

Email marketing is powerful, but its true impact comes from segmentation. Discover how breaking your email list into targeted segments can transform your ecommerce campaigns, leading to better results.

Roberta Johnston