Ideas, thinking and expertise from the Blackpepper team

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How Does PPC and SEO Work Together?

Explore the power of combining SEO and PPC to dominate the search results in 2025. From boosting brand awareness to supporting every stage of the customer journey, discover why these two strategies are non-negotiable for ecommerce success.

Roberta Johnston

SEODigital Marketing

How Do Search Engines Work?

Ever wondered how search engines like Google decide what results to show at the top? For business owners, understanding this process is key to getting noticed online. From crawling your site to ranking your content, we break down the core stages of how se

Roberta Johnston

SEODigital Marketing

Is ChatGPT a Real Google Contender?

Is ChatGPT really poised to replace Google, or are we seeing search evolve into something bigger? We dive into global & APAC trends, user behaviour, and the blurred lines between search engines, AI tools like ChatGPT, and social media.

Roberta Johnston

Ecommerce

Why Multiple Payment Options is Crucial for Ecommerce

The way we shop has transformed dramatically, and in today’s digital-first world, offering multiple payment options is essential. From Buy Now Pay Later (BNPL) to digital wallets like Apple Pay, customers expect flexibility and security at checkout.

Roberta Johnston

SEODigital Marketing

SearchGPT: What We Know So Far

SearchGPT is shaking up the world of online search, introducing a conversational approach powered by AI that aims to go beyond the traditional blue links. But what does this mean for ecommerce brands?

Roberta Johnston

SEOEcommercePPC

Why Product Descriptions Matter

Writing product descriptions that actually convert is about more than listing features. In this blog, we explore the art and science of writing high-converting product descriptions, tailored for the modern ecommerce landscape.

Roberta Johnston

EcommerceNewsletter

Q3 Ecommerce Insights: Key Learnings for Q4

Q4 is here, and ecommerce brands need to be prepared for the busiest shopping period of the year. Our latest blog dives into the key insights from Q3 to help you prepare for "silly season".

Roberta Johnston

EcommerceDevelopmentUX/UI

What is a "Good" Conversion Rate for an Ecommerce Website?

What's a "good" conversion rate for an ecommerce website? We break down the benchmarks across industries, explain how to calculate conversion rates, and explore how personalisation, user experience, and other factors can significantly impact your results.

Roberta Johnston

SEOPPC

How Does Google Use AI in its Search Engine?

From ranking algorithms to personalising search results, AI is reshaping SEO and PPC strategies, and if you’re running an ecommerce site, these changes can directly affect your visibility in search.

Roberta Johnston