Google Merchant Center Next is now the default – but many ecommerce brands are still unclear on how it works, how it overlaps with Google Ads, and what it means for free listings and Shopping visibility.
Search is changing. In this blog, we break down Generative Engine Optimisation (GEO) – what it is, why it matters, and what ecommerce brands need to focus on to keep showing up.
With a guilty verdict already handed down and break-up measures on the table, this lawsuit could change how businesses compete online. What does that mean for brands that rely on Google Search and Ads?
Choosing between building an internal marketing team & partnering with an agency is no simple decision. Both approaches have strengths and challenges - but how do you decide what’s best for you?
Did you know you can sell products in Google Shopping - without paying for ads? Learn how Free Listings work, why they matter in 2025, and how to get started!
Social media ads are changing fast! AI-driven campaigns, in-app shopping, and short-form video are reshaping paid social in 2025. Learn what retail brands need to focus on to stay ahead.
Google Ads in 2025 is smarter, faster, and more data-driven than ever before - but that also means retail brands need to adapt to stay competitive. Here's how!
SEO isn’t dying - it’s evolving. The brands that embrace these changes will dominate search in 2025 and beyond.
AI, LLMs, social commerce, brand awareness - the year ahead looks to be full of change, and ecommerce is no exception. Here's what we think 2025 has in store...
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