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10 Must-Have Features for Ecommerce Sites

Today’s online shoppers expect more. Mobile performance, trust signals, and smart PDPs - we unpack 10 non-negotiables for ecommerce sites in 2025 and what they mean for your bottom line.

Roberta Johnston

EcommerceDigital Marketing

Does Time of Year Influence Purchasing Behaviour?

From long weekends and cultural holidays to weather shifts and the cost of living, timing has a massive influence on what we buy and when. This blog unpacks how seasonal, cultural and event-based factors shape purchase behaviour across NZ and AU.

Roberta Johnston

SEOEcommerceDigital Marketing

5 Reasons Your SEO Campaign isn’t Working

You’ve poured time, money, and effort into your SEO but the results just aren’t stacking up. In this blog, we break down five of the most common reasons ecommerce SEO underperforms with real insights from real experts.

Roberta Johnston

Digital MarketingSocial

Should You Be Advertising on YouTube?

YouTube ads can grow your brand, boost trust, and influence intent - if you use them right. Here’s what ecommerce and retail brands need to know.

Roberta Johnston

Digital MarketingPPC

How Ecommerce Brands Should Think About PPC Targeting in 2025

Automation is rising, but strategy still matters. Learn how your brand can influence targeting, structure campaigns, and drive performance in 2025.

Roberta Johnston

SEOEcommerceDigital MarketingAnalyticsPPC

Why CTR Matters (But Isn’t Everything) in Ecommerce

CTR tells you who’s clicking but not why. We've broken down what CTR really reveals about your performance across SEO, Google Ads, and Shopping - and which metrics you should be looking at alongside it.

Roberta Johnston

Ecommerce

Q1 2025 Retail & Ecommerce Wrap-Up

After a massive end-of-year sprint, Q1 2025 brought a shift in pace for retailers across New Zealand and Australia. Here's what we learned and how brands can turn smart moves now into sustainable wins later.

Roberta Johnston

EcommerceAnalytics

What to Do When Site Traffic Plummets

When sales depend on traffic, a sudden dip can feel like a disaster. But traffic drops don’t always mean something’s broken – and even if something is, it’s fixable. Let's take a look.

Roberta Johnston

SEOEcommerceDigital Marketing

How Seasonal Retailers Can Stay Top-of-Mind

When peak season fades, smart marketing kicks in. From always-on SEO to smarter automation and low-cost brand awareness campaigns, here’s how ecommerce brands can keep momentum rolling – even when sales cool off.

Roberta Johnston