Ideas, thinking and expertise from the Blackpepper team

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Driving Growth: How Our New Upsells Are Delivering Real Results

Ready for peak trading? Discover how Cody's Upsells module can help your store increase its average order value with powerful custom and automated upsells.

Laura Fini

SEO

LLMs Explained: Your Guide to Gemini, GPT & The New SEO

AI is rewriting the rules of SEO. Discover what LLMs like Gemini and GPT are, how they work, and why the "Great Decoupling" of clicks and impressions is a massive opportunity for your brand.

Roberta Johnston

Digital MarketingSocial

Threads: Is Meta's New Platform a Match for Your Brand?

Threads exploded onto the scene as a direct competitor to X (formerly Twitter). Learn how the platform works, the local NZ/AU landscape, and whether its unique vibe is a fit for your ecommerce brand's strategy.

Roberta Johnston

SEOEcommerce

Why Regular Technical Audits are Crucial for Ecommerce Websites

Uncover the hidden roadblocks silently sabotaging your ecommerce sales. A regular technical audit is key to better rankings, faster sites, and vital AI visibility.

Roberta Johnston

SEODigital Marketing

Backlinks vs Brand Mentions: What Authority Looks Like in 2025

Authority in 2025 isn't just about backlinks anymore. Learn how AI-powered search is shifting the game, making brand mentions and awareness critical for ecommerce success.

Roberta Johnston

Ecommerce

Should You Sell on Amazon?

Amazon offers big opportunity - but also big trade-offs. In this guide, we break down the real pros and cons for NZ and Aussie ecommerce brands, and help you decide if Amazon Marketplace is worth adding to your sales strategy.

Roberta Johnston

SEOEcommerceDigital Marketing

Google Lens: How Visual Shopping Works

With Google Lens processing billions of searches a month, your customers are discovering products through images, not keywords. We break down how it works, what it means for ecommerce, and how to make sure your products (and brand) don’t get left behind.

Roberta Johnston

SEOEcommerce

How to Read the Search Console Page Indexing Report

Google isn’t indexing your pages? Here’s how to read the clues inside Search Console and turn them into actionable, organic growth.

Roberta Johnston

EcommerceDigital MarketingSocial

TikTok Shop: How It Works

What happens when product discovery, brand content, and seamless checkout all live in the same app? You get TikTok Shop. Find out what it is, how it works, and why it’s worth your attention.

Roberta Johnston